Made for More with Amanda Kolbye Mini Moments Ep 16: Understand How The Brain Processes Your Marketing So You Can Make More Money
In these "Mini Moments" we pull some of my favorite and most impactful mini lessons from past episodes of the Made for More Podcast to give you a quick digestible lesson in under 10 minutes.
If you liked this mini moment, check out the rest of this full episode here - https://podcasts.apple.com/us/podcast/made-for-more-with-amanda-kolbye/id1529443551?i=1000498999773
Summary
When we understand how our brains process information, we can better understand why the messages we are sharing with our audiences really matter. Our brains process A LOT of information every minute - and we are constantly filtering and assigning meaning to that information based on our subjective experience of the world. Marketing is all about impacting how your audience configures that information to persuade their perspective and decision making. This mini episode is all about how this process works, and why when you tap into language and communication that influences your audience's brain processing in this way, sales will start to come more naturally.
Our Favorite Quotes
“We’re not just trying to tell someone something new and fight through the noise and say ‘You’ve got to do this, you’ve got to do this.’ Effective marketing that actually elicits action and change out of a person naturally is going to change their perspective of the information that is being received.”
“If we really want sales to come naturally and to take people on a journey where they see the problem and the solution, they see that you are the connection point there in order to get that solution - if they see all of that naturally and take action naturally, we’re going to need to reach them on a deeper level.”
Thanks for listening, and if you like what you've heard, I would greatly appreciate you sharing this episode with your friends or on your Instagram stories (and tag @laptop.lifestyle.co)! There are so many amazing women who need to hear this message and who are working to build their dream lifestyle, and I'd love you to help me spread the word.
Resources and links mentioned in this episode:
Laptop Lifestyle Co Links: