Acquiring Minds When You Buy a Glorified Job, Not a Business
Mar 4, 2024
Tato Corcoran's journey from tech to buying a manufacturing business, struggles with hiring unskilled labor, raising prices by 40%, importance of good growth, doubling revenue, using direct mail to connect with sellers, learning Spanish to communicate with employees
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Direct Mail Content
- Use handwritten envelopes (machine-written is acceptable) to avoid junk mail perception.
- Include a personal picture, a brief introduction, and an ego-boosting message.
Finding Owner Information
- Source business owner information from ReferenceUSA/Data Axle via public libraries.
- This database offers accurate owner information and robust search features.
Connecting with a Broker
- Tato connected with a broker after cold-calling several in her area.
- He presented a struggling manufacturing business whose owner was about to close.