
GeekWire GeekWire Field Trip: Starbucks rebounds, Microsoft slides, and Amazon resets
4 snips
Jan 31, 2026 A driving tour that stops at Starbucks to test a TikTok‑inspired banana bread latte and the company’s new AI ordering companion. A campus visit to Microsoft that digs into a heavy AI infrastructure bet and the stock tumble tied to OpenAI exposure. A trip to an Amazon Fresh clearance sale as the company shutters its U.S. Fresh and Go stores and rethinks physical retail.
AI Snips
Chapters
Transcript
Episode notes
Banana Bread Latte Test Drive
- Todd orders a TikTok-inspired banana bread latte by listing ingredients to a Starbucks barista at a Bellevue drive‑thru.
- The barista successfully built the drink and praised saving the ordering sticker for future orders.
Starbucks Sees Early Tech Payoff
- Starbucks reported its first U.S. same‑store transaction growth in about two years after operational and tech overhauls.
- The company plans an AI ordering companion to convert moods or cravings into custom mobile orders.
Use AI To Drive Menu Discovery
- Try AI to boost discoverability and get customers to try new menu items instead of relying on memory.
- Use personalized suggestions to increase frequency of visits and expand customer tastes.
