Australia’s one ID for audio listeners

In Australia, the industry body for commercial radio and audio, CRA, has launched CRA Audio ID, a “unified cross-network identity solution”. It allows a listener to be automatically given the same ID whatever radio station or podcast they consume (from a number of different companies) - meaning better audience de-duplication and frequency management. It’s now trading via Google’s DSP, the slightly-awkwardly-named “Display & Video 360”.

Podcast Nation brought together over fifty podcast hosts and creators for CreatorCon at BravoCon in Las Vegas NV, this weekend.

The fifth annual State of Business Podcasting Report was released for 2025. The research looks at the top 100 business podcasts. Around half were video-first (61% for B2B, 49% for B2C); and 70% of the biggest shows had a clear photograph of the host as the show cover-art. The average length of 46 minutes, though some stretch to three hours; and 37% are part of larger networks.