Ep 48 - Marketing Strategy Part 4: Customer Personas

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In this episode, Jordan and Sean talk about customer personas and why you need them for all of your key buyer demographics.

They talk about how to create personas based on demographics, financials, consumptions, and feelings. They also give practical advice to make the most of your marketing personas.


Listen to the 2nd part of our Marketing Strategy series here:
https://podcasts.apple.com/ca/podcast/secrets-to-scaling-online/id1480733021

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