I Wish You Knew

Attachment Styles at Work: Why Avoidant Leaders Destroy Companies

Mar 4, 2026
Adam Lane Smith, an attachment specialist who created the Secure Loyalty/Bio-Loyalty framework, breaks down why dopamine-driven incentives create addiction at work. He explains the Secure Loyalty Formula and why avoidant leaders damage company bonds. Short, punchy takes on cortisol, vasopressin, real commitment, and practical ways to build lasting workplace belonging.
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ANECDOTE

Client Scoffed At Loyalty And Valued High Dopamine Traits

  • Andrey told a story of an expert cofounder who scoffed at loyalty, valuing high-dopamine traits and calling loyalty for the weak.
  • Adam explained avoidant leaders often find loyalty offensive and instead rely on manipulation and addiction.
INSIGHT

Dopamine Driven Management Creates Addiction

  • Most management strategies target dopamine hits and create an addiction cycle rather than real loyalty.
  • Promotions, bonuses, titles and public awards escalate expectations so employees need ever-larger rewards and burn out over time.
INSIGHT

Anticipation Makes Dopamine Unsatisfying

  • Two thirds of dopamine is anticipation so promised rewards rarely satisfy when delivered.
  • That anticipation-to-receipt imbalance explains why promotions and bonuses feel underwhelming and drive chasing more rewards.
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