712: The Pilates Journal Expo with Lise Kuecker and Tracey Mallet

Building a sustainable brand is about creating something strong enough to outlast trends and survive copycats. It's doing the hard work, staying passionate and embracing who you are.

Get an inside look at what it really takes to create thriving global platforms, certifications and methods in Episode 712: The Pilates Journal Expo with Lise Kuecker and Tracey Mallett.*

• Invest in protection: trademark and defend your brand and messaging

• Lose your ego: ask for help and develop confidence through experience

• Simplify to scale: create frameworks and roadmaps to maintain quality

• Pay it forward: mentor others to close the gap between certification and skills

• Separate yourself: ensure your business doesn't rely on your name so you can exit

Decades into this, Tracey emphasizes leaning into your unique personality, power and grit to impact and empower others. Learn lessons from a legacy in Episode 712. Follow Tracey on Instagram at @traceymallett.

*Recorded live at The Pilates Journal Expo. The Pilates Journal is the leading voice of the global Pilates industry. Subscribe free at www.pilatesjournal.com/subscribe.

Catch you there,

Lise

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