#165: Getting Unstuck—Solving the Lead Generation Puzzle
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Jul 17, 2024
Discover lead generation strategies and the secrets to filling your pipeline with potential customers. Learn from Bryton Nield's experience with Dentist Partner Pros and how the StoryBrand framework can revolutionize your marketing approach. Uncover the importance of clear messaging on websites, leveraging AI in digital marketing, and effective lead generation tactics such as referral programs and customer empowerment.
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volunteer_activism ADVICE
Make Referrals Your Primary Lead Engine
Build a referral program that turns delighted customers into lead sources for you.
Systematize incentives, emails, and calls-to-action so referrals happen as part of every deal.
insights INSIGHT
Clarity Converts Only If You Drive Traffic
A clear website converts but needs traffic to work; clarity alone doesn't generate leads.
The missing piece for many businesses is a consistent strategy to drive qualified visitors to that clear site.
question_answer ANECDOTE
Website Example: Dentist Partner Pros
Dentist Partner Pros' homepage headline clearly states their value and target audience.
April praises the site's clarity as a model for converting visitors once traffic arrives.
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You've probably heard the saying, "If you build it, they will come." But that's simply not true when it comes to business. It actually takes a great deal of strategy and effort to get customers. And the stress of not having enough leads can crush anyone's spirit, especially when you know your product is top-notch. Rest assured, the problem isn't your product—it's your approach to finding buyers. So what's the secret to breaking through and filling your pipeline?
As we continue our Getting Unstuck series, hosts Dr. J.J. Peterson and April Sunshine Hawkins tackle the head-scratching problem of lead generation. Hear from caller Bryton Nield of Dentist Partner Pros, who needs help reeling in potential new customers. With the help of the StoryBrand framework, J.J. and April reveal the secrets to creating an unstoppable marketing strategy that keeps prospects flowing in. Tune in and learn how to solve your lead generation woes and get the attention your business deserves!
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Needing to clarify your message so more customers engage? Register for our upcoming StoryBrand Marketing Workshop July 23-24, 2024 at StoryBrand.com/Workshop. In this virtual workshop you will learn directly from Donald Miller and Dr. J.J. Peterson how to create a clear message and walk away with a 5-part marketing plan to help boost revenue and grow your business. Register now at StoryBrand.com/Workshop.
CLARIFY YOUR MARKETING AND CREATE YOUR FREE BRANDSCRIPT: Storybrand.com/sb7
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