
The High Performance Podcast How Giving Up Alcohol Transformed Everything, with Dr Alex George
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Jan 9, 2026 Dr. Alex George, an A&E doctor and mental health advocate, shares his transformative journey of sobriety and self-discovery. He delves into the misconception that achievements yield happiness, emphasizing the importance of all emotions, including grief. Alex candidly recounts how his brother's suicide led to his struggles with alcohol and the therapeutic benefits of embracing difficult feelings. He discusses ADHD, societal pressure to drink, and offers practical tips for mindful living. Listen for insights on redefining your relationship with alcohol and mental health.
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Happiness Isn’t The Only Useful Emotion
- Happiness is transient and should not be the sole goal; other emotions have purpose.
- Alex argues we overvalue happiness and demonize sadness, anger, and frustration instead of accepting their roles.
Trauma, Grief, And Self-Medication
- Alex describes receiving the phone call that his brother died by suicide and how that shifted his life.
- He explains that he began medicating his grief with alcohol and eventually hit rock bottom in a hairdresser's chair.
Build Change One Small Step At A Time
- Replace drinking with small, sustainable habits: Alex started by walking every morning and then built from there.
- He recommends simple step-by-step changes rather than attempting everything at once.



