Humans of Agriculture Aussie Cotton from Farm to Fabric in RB Sellars shirts with Liz Stott and Jim Gall
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Mar 25, 2025 Liz Stott, a cotton grower and Deputy Chair of Cotton Australia, shares her expertise on sustainable innovations in the cotton industry. She highlights educational initiatives like Camp Cotton that connect farmers with consumers. Jim Gall, CEO of RB Sellars, discusses the brand’s shift towards incorporating Australian-grown cotton into their garments, emphasizing the importance of sustainability. They also dive into the power of storytelling in agriculture, aiming to enhance brand integrity and consumer confidence in local farming practices.
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Progressive Cotton Industry
- The Australian cotton industry is progressive and inclusive.
- It invests heavily in leadership development programs, equipping the next generation with opportunities.
Sustainability Improvements
- The cotton industry has significantly improved its sustainability practices since the 1990s.
- Pesticide use has decreased by 95%, and water use efficiency has increased by 52%.
Cotton to Market
- The Cotton to Market initiative connects Australian cotton growers with brands and retailers.
- This initiative allows brands to share the story of Australian cotton and consumers to support local farmers.