The Rundown: The Ultimate Podcast for Sports Event Presentation Set the Tone: The Impact of Team Introductions
Aug 4, 2025
Jason Lodato, Senior Director of Game Presentation at BSE Global with 15+ years in NBA and MLS, leads live fan experiences for the Brooklyn Nets and New York Liberty. He dives into the craft of team introductions, keeping intros fresh with year-round planning, collaborating across departments, and blending local culture, music, and tech to ignite the crowd and set the game’s tone.
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Invest In Year-Round Creative Staff Over One Big Opener
- Prioritize hiring a full-time motion/multimedia person over spending big on a single show open; continuous content capability elevates the whole season.
- Jason prefers a well-rounded show with regular updates instead of one expensive minute-long opener.
Factor Labor And Logistics Into Tech Investment Decisions
- Technology choices must consider not only capital cost but recurring labor, storage and game-to-game load-in/out overhead.
- Jason warns that equipment like lasers or pyro add hidden per-game costs that often get overlooked in purchase decisions.
Pick Music To Fit Market And Player Preferences
- Match music genre to market and players; in Brooklyn and many NBA markets, hip hop sets expected tone, but rights/usage rules constrain choices.
- Jason's DJs consult players pregame and attend practices to learn current tracks so intro edits fit both fans and players.
