Into The Wild 72. How To Cut Through The Noise and Launch Products and Services That Really Matter with Jessica Korthuis
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Hey you wild women!
My next guest is the Founder and CEO of Sohuis, an educational platform and digital membership community that provides marketing and branding educational resources to help early-stage female founders grow and market their businesses.
Jessica Korthuis is a powerhouse brand strategist and recognized senior marketing professional, and in her tenure, she has worked alongside many incredible brands including: Red Bull, TedxWomen, Girls Who Code, Stanford University, Bloomingdale's, and Florida Institute of Technology. Jessica is a 40 Under 40 Honoree, a "Women Who Mean Business" Honoree, and was most recently listed as a "Women to Watch in 2019 and Beyond" by the nationally-accredited publication, Bizwomen.
She has been featured all over the place and has welcomed over 300 women through her companies programs, membership model, and proudly contributes 10% of its educational and membership revenue to organizations that work to rehabilitate and rescue endangered African Elephants.
In this episode you will learn about:
- Jessica's background
- What inspired Jessica to start Sohuis
- Why elephants are so important to the brand
- What Sohuis is all about and who they serve
- Some of the most common mistakes entrepreneurs make when starting their business
- The importance of idea validation
- How to validate your idea
- The importance of product validation
- Why you need to know your ideal customer
- How to do the ideal customer research
- Why niching down is so critical to success
- Which marketing channels you should focus on
- The value of 'getting scrappy'
- Why collaborations are so important to business growth
- Mindset tricks to help you get through 'failure'
HIGHLIGHTS
(13:24) What are the top three most common mistakes early-stage entrepreneurs make when marketing their business?
(20:26) How does one go about validating an idea?
(35:42) How do we cut through ALL the noise out there today, it's a red ocean, to get in front of our ideal avatar over and over again?
(41:10) Mindset matters: what's a trick you teach that helps keep women motivated when they feel deflated in their marketing efforts?
Public Shoutouts:
- Podcast: Sunshine Parenting
- Book: Becoming by Michelle Obama
- Book: Leaders Eat Last: Why Some Teams Pull Together and Others Don't by Simon Sinek
Resources:
- Website: Sohuis
- Instagram: Jessica Korthuis
- LinkedIn: @JessicaKorthuis
- Website: The Lucy Lab
- Sohuis Membership
What it means to be a wild woman:
"Not having to apologize for wanting the things you want, no matter what those things are. Being brave and asking for the space that you need, and just being truthful about what your truth is and being confident and comfortable with that." - Jessica Korthuis
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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