Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast Plumbing Owner Grew From $6M to $25M on Sewers (Here’s How)
Dec 2, 2025
Aizik Zimerman, the dynamic owner of Jay Blanton Plumbing, shares how he skyrocketed his business from $6M to $30M by focusing on trenchless sewer lining. He reveals his innovative $93 'Unclogs for Dogs' promotion and why sending a salesman with a camera is key to educating customers. Aizik discusses his hefty $1M investment in UV-curing technology, the competitive edge of pricing lining cheaper than excavation, and the strategic use of direct mail to target older neighborhoods. This is a masterclass in scaling a plumbing business!
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Competitors' HVAC Focus Created An Opening
- Large HVAC-heavy competitors under-invest in sewers, creating an opening for plumbing-focused firms.
- Aizik exploited this gap to capture market share while others shrank their sewer operations.
Make Camera Inspections A Sales Event
- Train your team to treat camera inspections as a selling opportunity, not a short service flip.
- Aim to sell a lining or walk away; avoid charging the small promo fee when it blocks conversion.
Cleaning Often Increases Long-Term Costs
- Cleaning or temporary fixes often worsen aging clay sewers and only delay inevitable replacement.
- Lining earlier preserves value and avoids much higher future excavation costs.