#503: Top-down vs bottom-up marketing strategy - Tash Corbin, Heart-Centred Business Podcast

Full article and show notes available at: tashcorbin.com/503

Top-down vs Bottom-up Marketing Strategy

There are so many ways to grow a business online, and with all the advice flying around, it’s easy to get lost in strategy-hopping and trying a bit of everything. In today’s episode, I’m diving into something that doesn’t get talked about enough: the difference between top-down and bottom-up marketing strategy. If you’ve never considered these two fundamental approaches—or you’re not sure which one is right for you—this chat will help you figure out how to build a business that feels good and gets momentum.

Why Picking a Marketing Approach Matters

It’s totally normal to experiment with different strategies when you’re building a business. But if you’re constantly half-committed to lots of different things, none of them gets the time and energy it needs to work. You end up juggling audience building, offer-creating, social media, and wondering why nothing is really working. Your strategy needs legs—it should feel exciting and fit with your goals, your energy, and your lifestyle.

Honestly, any marketing strategy can work. I love tinkering with business models and strategies and have been obsessed with this stuff since I was young. University, consulting, working with thousands of entrepreneurs—trust me, you can make most strategies work, but only if you really commit and finesse the path.

But, there are two big-picture methods you need to choose between: top-down and bottom-up strategy. Each comes with its pros, cons, and is a better fit depending on your resources and your goals.

...full article available at: tashcorbin.com/503

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