The Instagram Stories Podcast Episode # 83 - Shawn Kallet from 203 Creates on What Logan Paul Taught Him About Viral Marketing
Shawn Kallet is the co-founder and co-CEO of 203 Creates, an independent agency that helps brands and IP owners develop and execute entertainment-first content strategies that earn attention and drive performance. Shawn has over 20 years of experience developing innovative brand partnerships and revenue growth for media and creator economy leaders, including MTV, NBC News Digital, Studio71, Live Nation, and V10 Entertainment.
In this interview, Shawn shares personal anecdotes from his time at major networks like MTV and NBC, including early challenges working with pioneers like Rob Dyrdek and Logan Paul.
The conversation continues with stories about how brand partnerships have shifted from small experimental budgets to integrated media strategies that prioritize creator authenticity.
Case studies involving brands like Dunkin’, NASA, and Sci-Fi Network illustrate the massive reach possible when companies trust the creative instincts of influencers.
Links:
Shawn Kallet's LinkedIn - https://www.linkedin.com/in/shawnkallet/
203 Creates - https://203creates.com/
The Digest newsletter for marketing & media pros
Grave Conversations - https://www.youtube.com/@graveconversations
Trivia For Kids Podcast - https://www.triviaforkidspodcast.com/
Logan Paul & Dunkin:
- Dunkin custom video on Logan’s FB page: https://fb.watch/oMZNyAjjiT/
- Dunkin FB spot: https://fb.watch/oMZ41PTV0W/
- Dunkin Donuts Taps Vine Star Logan Paul For Branded Content
- Logan Paul On Influencer Marketing: “I’m Worth Three Times The Amount I’m Getting Paid" - Tubefilter
- The Influencers - CBS News
- Logan Paul Partnership Recap
Influencer brand partnership examples:
Cats vs Zombies - Syfy Network & MrTVCow promoting Z Nation (brand elements have been removed)
Clearasil x Good Mythical Morning
Find Daniel:
The Instagram Stories - Social Media News: https://pod.link/1467688778
Instagram: @danielhillmedia
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