Remember 20 years ago? When we were certain SIEMs would grant our cybersecurity teams superpowers? Or 10 years ago, when we were sure that NGAV would put an end to malware as we knew it? Or 15 years ago, when we were sure that application control would put an end to malware as we knew it? Or 18 years ago, when NAC would put an end to unauthorized network access?

Why do we keep thinking that the next vendor offering is going to solve all our problems? In this interview, we talk with Fred Wilmot about the hard work of building effective processes and resilient architectures that will actually yield reductions in risk and detection/response capabilities that actually work.

We'll discuss shifts in thinking that can move us past the latest distractions, and keep security teams focused on work that moves the needle. Fred may also mention his past transgressions against the industry and what he's doing to "wipe out the red from his ledger".

There's plenty of content out there detailing how vendors fall short:

scummy, aggressive sales tactics
overuse of jargon and buzzwords
sneaky sales tactics
dumping on competitors
products that fall far short of claims
ambulance chasing

So what should they doing? In this episode, we chat with Dani Wolff, about how marketers can adopt the skills and mindsets of security researchers to improve GTM strategies, without resorting to awful tactics. Drawing from extensive experience in qualitative interviews and collaborations with enterprise security executives and researchers, Dani will uncover how the innate curiosity and analytical prowess of researchers can dismantle unhealthy habits within vendor organizations.

We'll also discuss Dani's various projects, including the WTF Did I Just Read podcast, CyberNest, and CyberSynapse. Dani will explain how these are all designed to address the gap between vendors and buyers in the cybersecurity industry.

This week, in the enterprise security news,

over half a billion in funding, as everyone gets their pre-Blackhat announcements out!
Mimecast picks up Code42
Will Cato Networks IPO?
Canarytokens update
We still have some crowdstrike fallout to discuss
CISO responses to SEC rules
Making things secure without security tools
tips for going SOCLess
denial of service robots

All that and more, on this episode of Enterprise Security Weekly.

Visit https://www.securityweekly.com/esw for all the latest episodes!

Show Notes: https://securityweekly.com/esw-370

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