In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business.

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TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing?
[00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique.
[01:12] Most people are coining hundreds of terms, but only a handful are taking off.
[01:35] Neil would rather ride the coattails of a term, rather than inventing one.
[02:04] Let someone else build the demand, while you go in and fill it.
[03:11] It’s ok not to be the first-mover.
[03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”.
[04:12] Eric prefers Neil’s method to inventing his own terms.
[04:21] That’s it for today!
[04:25] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details.

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