Tim Burrowes on his book Media Unmade and more than a decade at Mumbrella

This week’s long-form Mumbrellacast episode is something of a farewell, as departing founder and editor-at-large Tim Burrowes joins head of content Damian Francis to chat about his book, Media Unmade and spending more than a decade leading Mumbrella.

Burrowes, who will leave the company he began in 2008 at month’s end, dives into the process of research and the extensive amount of interviews he conducted to create a patchwork of interlinked stories about the last decade in the media and marketing industry.

With the full title of the book being ‘Media Unmade: Australian Media’s Most Disruptive Decade’, Burrowes admits that while every decade feels like the most disruptive, the 2010s and years surrounding genuinely saw several of the biggest shifts in Australian media history.

As well as going behind the process of writing the book, and sharing anecdotes from the past decade, Burrowes looks ahead to the next ten years and predicts what is likely to drive change moving forward.

Burrowes also recounts the highs and lows of leading Mumbrella through the disruption of the decade to the position it maintains today as the leading media and marketing publication in Australia.