Supporter Panels: Listening to Your Donors

In this episode of the Fundraising Everywhere podcast, host Simon Scriver is joined by Paul Seabrook, Founder of Beautiful Insights, and Adam Moore, Innovation & Special Projects Manager at the RSPCA to explore the power of supporter panels. They discuss what supporter panels are, why they're gaining traction in the charity sector, and how organisations can use them to make better, evidence-based decisions.

 From rapid-response research during a PR crisis to long-term tracking studies and new product development, Paul and Adam share real-world lessons from the RSPCA's "Your Say" panel — including tips on getting buy-in, keeping members engaged, and feeding results back to supporters. Whether you're considering launching a panel or looking to improve an existing one, this conversation is packed with practical insights.

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