Big Asian Energy The Real Reason You're Scared to Promote Yourself (It's Not What You Think) with Gloria Chou
Sep 23, 2025
Gloria Chou, award-winning PR strategist and former US diplomat who helps BIPOC and women land major media features, talks about cultural conditioning and generational trauma that limit visibility. She breaks down PR gatekeeping and shares a simple CPR pitching framework. Conversation also covers burnout, healing money trauma, and building unapologetic, values-driven messaging.
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PR Is Industry Endorsement Not Self Promotion
- PR is your industry talking about you, not you talking about yourself, and earned media has higher buying intent than ephemeral ads.
- Gloria contrasts one-off ads and short-lived reels with articles that keep working via SEO and discovery.
How Cold Calls Became Gloria's PR Edge
- Gloria started without journalist contacts, Googled newsrooms, and cold-called operators with sweaty palms to pitch clients.
- Her outsider approach taught repeatable patterns that now help founders land CNBC and New York Times placements.
Tie Your Pitch To Existing Trends
- Do research trends (AI, seasonal, surveys) and piggyback your pitch on those existing story angles.
- Gloria suggests tools like Perplexity to find industry trends and craft a relevant timely hook.