Side Hustle School Ep. 3329 - Q&A: “Should I pay a publicist to book me as a podcast guest?”
4 snips
Feb 11, 2026 A caller asks whether hiring a publicist to book podcast appearances is worth it. The conversation covers why paid publicists often deliver poor ROI and low-impact bookings. Alternative strategies are explored, like building genuine relationships, attending events, and pitching yourself to save budget. Practical encouragement to invest time in direct outreach rather than outsourcing.
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Experiment Because One Way Isn’t Best
- There is no single best way to reach your target audience, so experimentation is necessary.
- Channel limited time and money strategically toward the methods that build real connections.
Bailey’s Publicist Dilemma
- Bailey from Austin asked whether hiring a publicist to land podcast spots is worth the expense.
- She’s building a brand as a health and lifestyle coach with a limited budget.
Don’t Pay For Podcast Booking
- Avoid hiring a publicist to book podcast appearances if you have a small budget because ROI is often poor.
- Instead, build relationships directly with podcasters and pitch yourself to save money and get better opportunities.