Scaling social media presence for a new Shopify ecommerce brand with Lindsay White (Founder/CEO, The Little Milk Bar)

Lindsay White, Founder & CEO of The Little Milk Bar, joins Retention Chronicles to discuss scaling customers through social media and digital marketing for Shopify brands.

Lindsay and Mariah chat about Lindsay’s journey to entrepreneurship within the Shopify ecosystem and how she first started in the Etsy community selling baby leggings. She then rebranded and pivoted her business to focus on breastfeeding and the right to breastfeed in public. 

When Lindsay started selling on Etsy, Instagram was new and she started to see that brands were using free advertising to scale their brand organically. She eventually learned that after starting her company, The Little Milk Bar, that Etsy was a great platform to start her business, but she soon transitioned her business to Squarespace and then Shopify.

Mariah and Lindsay talk about the benefits and drawbacks of different ecommerce hosting platforms, such as the restrictions of listing on Etsy and outgrowing Squarespace but not needing in-house graphic designers.

Lindsay shares about her experience in growing on Instagram in that it’s not easy to grow on social media because you must post multiple times a day, but it is worth-while in that if you’re targeting the right audience and have great content, you’ll be able to stand out in the noise. 

Given the stereotype around breastfeeding, Lindsay and her team at The Little Milk Bar was successful in getting Instagram to change their posting policies around breastfeeding, which was no easy feat. With that, they have been able to support many new and current mothers with their confidence in breastfeeding.