Today’s guest is the founder of YCL Jewels, Fabienne Costa. A jewellery brand that started with no money and Fabienne hand making everything herself to now being a 7 figure business!
In this episode, we talk about how she grew her brand in a highly competitive and crowded market despite no business or design experience, and about why creating customer-centred designs is essential and how one product alone made them nearly $700,000k in one year.
I in particular loved hearing about her journey of going from only selling a handful of products a month, to reaching a milestone of her first $500 day, which was her first hint of external validation for the business, to now having $120,000 days!
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