Pattern Breakers Andy Rachleff on “How to Know If You’ve Got Product Market Fit”
96 snips
Dec 2, 2019 AI Snips
Chapters
Transcript
Episode notes
Crossing the Chasm
- Different customer segments adopt products at different rates, as outlined in 'Crossing the Chasm'.
- Startups should target early adopters, not the larger pragmatist market initially.
Facebook's Chasm Crossing
- Facebook's growth followed the 'Crossing the Chasm' model perfectly.
- It started with a small, specific niche (Harvard freshmen) and expanded organically.
Zuckerberg's Motivation
- Mark Zuckerberg built Facebook to solve his own problem, not to target a specific market size.
- Successful companies often revise their origin stories to fit a broader narrative.