
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20VC: Plaid and Column Co-Founder, William Hockey on Why the Brands that Win in Fintech Will Not Be Financial Services Brands, What US Banking Can Learn from China & Why Companies Can Be Built Slower than People Think?
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Dec 2, 2022 William Hockey, Co-Founder and Co-CEO of Column and former Plaid co-founder, dives into the future of fintech and the importance of non-traditional brands. He critiques the rapid growth culture in Silicon Valley, arguing for strategic, sustainable growth instead. Hockey shares insights on personal wealth management, discusses the evolving landscape of financial services, and highlights the need for regulatory balance. He also reflects on co-leading a business and the power of cold emailing as a networking tool. Expect a blend of innovation and grounded wisdom!
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High Performance and External Validation
- True high performance involves consistent, quiet work without needing external validation.
- Long-term success requires sustained effort over years, often unseen by the public.
Detaching Identity from Work
- Maintain strong relationships with friends outside the startup world to avoid tying your identity solely to your company.
- This provides security and enables bigger risk-taking by detaching self-worth from wealth and fame.
Leadership Styles in Different Funding Environments
- Leading a self-funded company in a constrained environment requires a different leadership style than one with ample resources.
- This necessitates a more ruthless and pragmatic approach with greater delegation.







