The Next Wave - AI and The Future of Technology

Why Your Next Phone Call Might Be With an AI Clone

24 snips

Feb 3, 2026

Joe Fier, co-founder of The Clone Shop and advisor to Delphi who builds AI-driven digital clones. He demos AI versions of real people and explains how clones learn voice and knowledge. He covers tuning responses, guardrails, adaptive vs strict modes, monetization and lead-gen uses, plus embedding and integrations for creators and businesses.

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INSIGHT

Digital Clones Scale Your Voice

Digital clones can replicate your speaking style and knowledge to answer repetitive questions 24/7.
Joe Fier says this saves creators time and preserves the human touch while scaling conversations.

ANECDOTE

Live Demos With Famous Clones

Joe demoed AI clones of Brian Halligan and Arnold Schwarzenegger during the show to showcase realism.
The Arnold clone delivered workout, diet, and pep-talk style responses in character.

ADVICE

Train And Tune Your Clone Continually

Feed diverse content (podcasts, videos, tweets, website) to the clone to improve accuracy and voice.
Revise specific responses in the conversation log to immediately tune future answers.

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Want to build an AI clone that sounds like you? Get Joe Fier’s framework: https://clickhubspot.com/1cd7e1

Episode 95: What if your next phone call, business consult, or even pep talk came from an AI version of your favorite expert—or even yourself? Matt Wolfe (https://x.com/mreflow) and Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9) are joined by Joe Fier (https://x.com/joefier), co-founder of The Clone Shop, advisor to Delphi, host of the Hustle and Flowchart podcast, and an early pioneer in digital clone technology.

In this episode, the hosts dig in with Joe Fier about the real-world applications of “digital minds”—AI clones trained to speak, think, and answer just like you or your favorite personalities. They break down how tools like Delphi can save countless hours by fielding repetitive questions, monetizing expertise, handling lead gen, and even boosting creator mental health by setting smart boundaries. You’ll hear live demos with AI versions of industry celebs like Brian Halligan and Arnold Schwarzenegger, learn customization strategies, explore use cases from personal brands to in-app features, and get the inside scoop on how to build (or improve) your own AI digital twin.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

(00:00) Making AI Useful: Next Wave
(05:53) Overcoming Style Burnout
(08:08) Digital Twin Profile Overview
(10:53) AI Transforming Jobs, Not Replacing
(14:58) Improving Delphi with Feedback
(18:05) Custom GPT Guardrails Explained
(20:40) Adaptive and Strict Response Modes
(25:16) AI Use Cases for Monetization
(27:57) Enhancing Client Engagement Efficiently
(31:12) Streamlined Conversations for Efficiency
(34:40) Integrating APIs for Engagement
(38:19) Podcast Origins and Tech Discovery
(40:09) Follow Joe for AI Insights

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Mentions:

Joe Fier: https://www.linkedin.com/in/joefier/
Delphi: https://www.delphi.ai/
Hustle and Flowchart Podcast: https://hustleandflowchart.com/
Claude: https://claude.ai/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

Newsletter: https://news.lore.com/
Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano