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SaaS Has Highest Impact At Market Extremes
- SaaS impact is highest at market entry and at full automation stages.
- Early SaaS makes previously impossible tasks possible, and late-stage SaaS removes problems entirely by becoming the automation.
Fit Panda Example Of Immediate SaaS Impact
- Arvid recounts building Fit Panda into an underserved space where software immediately changed customers' workflows.
- Tasks that took weeks and dozens of people became minutes of computer work, showing dramatic early-stage gains.
The Bearable Stage Reduces Marginal Utility
- After making impossible things possible, a wave of SaaS makes tasks bearable by digitizing paper processes.
- This stage increases competition, lowers budgets, and shifts differentiation toward price and execution.


