6 Figure Creative #352: These 13 Counterintuitive Truths About Freelancing Will Change How You Work
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Mar 4, 2025 Freelancing success hinges more on marketing than on being the best at your craft. Building genuine relationships with clients boosts profitability. Regular communication and the use of templates streamline efficiency. Contrary to popular belief, a well-organized freelance business can provide more stability than a traditional job. Embracing a consultant mindset helps freelancers understand and meet client needs effectively. Prepare for surprises as you discover the truths that can reshape your freelancing approach.
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Visibility over Talent
- Visibility trumps raw talent in the freelance world.
- Focus on marketing, sales, and positioning alongside craft to succeed.
Targeted Audience
- Target a smaller, engaged audience of ideal clients.
- Avoid creating content for other freelancers who won't hire you.
Follow Up Persistently
- Persistent follow-up is crucial for securing clients.
- Follow up until you receive a definitive yes, no, or one of you dies.