532: March 2021 Profit Report: Why We Now No Longer Want to Hit Our Profit Goal

We always knew there would be this moment where, after doing these profit reports, we would eventually hit our goal, and then we would have to have the conversation about what’s next for us. We alluded to it a bit last month, where we had our first loss in over a year, but no part of Abagail was concerned. It sounds bizarre, but we really stuck things out, made some subtle shifts, and March went fantastically. What a concept! We had a loss and didn’t let it linger in our brains for months on end, which, in turn, would have impacted our business for months on end. Instead, we did a turnaround and saw some amazing stuff happen for us in March. It's funny because it’s not like we did this massive launch or any other big things. We just checked the calendar right before we recorded this to remind ourselves of what happened last month. We planned some stuff; we talked about some stuff; we did a mini-thing, well, someone else did a mini-thing; we invested in some stuff. That's about it! It was lowkey in terms of what was happening behind the scenes. But so much of what we have been doing over the last year has been about building our monthly recurring revenue (MRR).

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