#280 'Care Beyond Profits' Mark Longbottom as Guest with Azoora Ali

This episode of Purposely is a little different.

Instead of hosting the conversation, Purposely host Mark Longbottom is the one being interviewed — joining Azoora Ali on her podcast Care Beyond Profits. It’s a generous, wide-ranging conversation that gives listeners a chance to hear more about the story behind Purposely, the experiences that shaped Mark’s work, and the values that continue to guide him.

Azoora takes Mark back to his early years growing up on Auckland’s North Shore, his long stint in the UK charity sector, and the journey that eventually led to the creation of Purposely Podcast. They talk about why Mark believes motivation is often overrated, and why consistency - especially when it’s scheduled - matters far more than waiting to feel inspired.

The conversation also touches on health, wellbeing, leadership, and the balance between empathy and accountability. Mark reflects on what more than 260 interviews with purpose-led leaders have taught him about service, happiness, and the importance of clarity, even when leaders don’t have all the answers.

Mark also shares insights from his role as Head of Community Engagement at Trust Investments, and his work connecting charities and for-purpose organisations with investment solutions that align financial performance with social and environmental impact.

This episode offers an honest look at the thinking behind Purposely, the disciplines that sustain purpose-led work over time, and why serving others often brings deeper meaning to both leadership and life.

A big thank you to Purposely sponsors Benevity and Trust Investments for supporting the podcast, and to Azoora Ali.