
DataFramed #194 [Radar Recap] Scaling Data ROI: Driving Analytics Adoption Within Your Organization with Laura Gent Felker, Omar Khawaja and Tiffany Perkins-Munn
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Apr 4, 2024 Laura Gent Felker, GTM Analytics Lead at MongoDB, Omar Khawaja, CDAO at Givaudan, and Tiffany Perkins-Munn, Managing Director at JPMorgan Chase, dive into scaling analytics adoption. They share insights on the financial and cultural challenges organizations face in leveraging data effectively. The trio emphasizes the role of storytelling in data communication and fostering a data-driven culture. They discuss change management strategies, the importance of process and literacy, and how to overcome scaling challenges for successful analytics integration.
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Storytelling for Impact
- Train technical teams in storytelling techniques to convey insights to non-technical audiences.
- Use collaborative workshops and brainstorming sessions to encourage dialogue and idea exchange.
Infuse Data Thinking
- Infuse data thinking into existing company culture, adapting communication to different roles.
- Data teams should understand the business value chain, stakeholders, and decision-making needs.
Broad Involvement
- Involve multiple teams, including executives, data teams, business units, HR, and change agents, in data culture change.
- Ensure broad organizational support for successful, lasting data culture transformation.

