The WARC Podcast CMO Conversations: Bloomberg Media on growing news brands in volatile times
Jul 9, 2024
Christine Cook, Chief Revenue Officer at Bloomberg Media, discusses Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy, importance of brand trust, impact of Bloomberg TV, and global expansion strategy.
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Media Is Rebuilding Like Luxury Brand Houses
- Media is retrenching to own first-party relationships and product suites similar to luxury brand houses.
- Bloomberg treats franchises (print, events, TV) like discrete personality brands to serve distinct customer journeys.
Investing In Global Journalists Pays Off
- Bloomberg's competitive edge is its 2,700 journalists and continued investment in global bureaus.
- Recent hires include new anchors in Johannesburg, Tokyo and Dubai plus rebuilt podcast studios to support regional coverage.
On The Ground Reporting Enables Market Moves
- Local journalists provide real-time context that matters for investment decisions in fast-growing markets.
- Bloomberg prioritises on-the-ground reporting in markets like Africa and Asia where GDP growth and market-moving events occur.