
DataFramed #139 How Data Scientists Can Thrive in the FMCG Industry
May 29, 2023
Anastasia Zygmantovich, Global Data Science Director at Reckitt, shares her expertise on leveraging data science in the fast-moving consumer goods (FMCG) sector, known for brands like Lysol and Dettol. She discusses how data enhances supply chain efficiency and demand planning, highlighting innovative use cases in pricing strategies and on-shelf optimization. Anastasia also delves into building effective data teams and the importance of domain knowledge, while exploring the future of generative AI and its responsible application in FMCG.
AI Snips
Chapters
Transcript
Episode notes
Data Governance with Data Mesh
- Approach data governance using a data mesh concept.
- Create executive buy-in and assign data ownership at every level.
Building a High-Impact Data Team
- Reckitt moved from an embedded to a hybrid data science team model.
- This provides data scientists with both project-focused squads and skill-based chapters for better career growth.
Measuring Data Team ROI
- Calculate ROI by considering value delivered (increased earnings, cost savings) or cost of failure.
- Tailor your ROI calculation to each use case, like technology cost savings for in-house solutions.

