The Varsity

Super Bowl LX Soliloquies

Feb 4, 2026
Jeff Miller, longtime NFL executive overseeing player safety, public affairs, and policy, shares candid takes. He delves into the ESPN deal and what it means for year-round coverage. He discusses the league’s growing use of AI in player health, concussion trends, and officiating. He also tackles the Rooney Rule’s limits, coaching diversity, and integrity around betting and prediction markets.
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INSIGHT

Ownership Won't Change Editorial Independence

  • Miller stresses the NFL–ESPN relationship predates the sale and editorial independence remains intact.
  • He rejects the idea of a "sweetheart deal," calling the league focused on fan-friendly rights not favoritism.
INSIGHT

Rights Strategy Centers On Reaching Fans Everywhere

  • The NFL's strategy is to reach fans where they are across broadcast and streaming as viewing habits change.
  • Miller frames rights decisions around maximizing reach and serving younger, stream-first audiences.
ADVICE

Negotiate Any Schedule Change With The Players

  • Any move to an 18th game must be negotiated with the Player Association under the CBA, not imposed unilaterally.
  • Miller urges careful study of year-round player workload and health before changing season length.
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