We Are For Good Podcast - The Podcast for Nonprofits 542. How It's Built: How to Create a Modern Donor Journey - Nicholas Kristock, Fleece and Thank You
Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨
💡Learn
- The Impact + Case for Building Modern Donor Journey
- The Playbook: 5-minute Fundraising Asks
- Pro Tips + Lessons Learned
Today’s Guest
Nicholas Kristock, Founder + Executive Director, Fleece and Thank You and Founder + CEO, KindKatch
For more information + episode details visit: weareforgood.com/episode/542.
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APRIL 29: Working Session Live: Forecast Your Monthly Giving Growth in 2026 with Dana Snyder (and the pathways to get you there!)
MAY 14: ImpactUp: Story This quarter, we're going deep on your most powerful (and underused) tool - Story. Local meetups happening worldwide. Find one near you.
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