Choose Strong #88 Max Jolliffe | Just Keep Going
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Feb 1, 2025 Maxwell Jolliffe, ultra runner, Moab 240 champion and filmmaker who shares his recovery and sobriety journey. He talks about rising from a rough upbringing to running, the grind of ultra training, race strategies for Moab, blister and sleep management, and his creative work documenting races. The recurring mantra: just keep moving.
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Sober Turning Point That Rebuilt A Life
- Maxwell Jolliffe described hitting rock bottom after high school, getting arrested, and choosing sobriety on April 6, 2012 which changed his life trajectory.
- He spent ~90 days in jail, joined 12-step programs, built a support community, and rebuilt his life from scratch with new purpose.
From Sweeping Floors To Hurley Designer
- Max recounted starting at Hurley sweeping floors in 2012 and learning design on the job to become an apparel designer over 12 years.
- He soaked up Photoshop/Illustrator skills, moved from graphics to cut-and-sew, and leveraged mentors who invested time in him.
Choose Consistency Over Intensity
- Do prioritize consistency over intensity: Max runs daily (run streak of 1+ mile minimum) and emphasizes showing up every day.
- He credits steady 100-mile weeks and small, repeatable actions for building ultra fitness and confidence.
