37 | ⚖️ Growth vs. Profitability: Real Talk on Startup Strategy and Investor Expectations 💡📉📈 with Jennifer Krusius (ABS Capital, Columbia Capital, Vivacity)

Jennifer Krusius is an investor at ABS Capital. She helps companies scale, drawing on her operating experience co-founding a fiber and wireless infrastructure company, Vivacity Infrastructure Group, and as an executive at Uber. 

In this episode of Good Revenue, host Neeta Bidwai and Jennifer cover:

- Her extensive experience across various sectors including digital infrastructure, enterprise tech, and human capital management. 

- Her journey at Vivacity, when to pivot business strategies, and the challenges of achieving scale. 

- Customer insights, market dynamics, and the fine balance between conviction and adaptability. 

- The evolving landscape of investments, particularly the shift from a growth-centric to a profitability-focused approach, and vital advice for founders on navigating these changes. 

- Her passion for fostering diversity in the investment landscape.

- The significance of good data and customer-centric approaches on high-performing companies.

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Where to find Jennifer:

https://www.linkedin.com/in/jennifer-lee-krusius-8069661/

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction and Guest Welcome

00:35 Jennifer's Journey with Vivacity

03:46 The Art of Pivoting in Startups

06:19 Balancing Growth and Profitability

10:41 Adapting to Market Changes

16:25 Investor Perspectives on Scaling

33:02 Diversity in Investment

35:35 Advice for Aspiring Investors

37:35 Conclusion and Key Takeaways

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Referenced:

• ABS Capital: https://abscapital.com 

• Columbia Capital: https://colcap.com/  

• Uber: www.uber.com

• Vivacity: https://vivacitygroup.com/

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