A business built around freedom shouldn’t chain you to a desk. Jonny Dodge joins us to share how he engineered eight companies around experiences that energise rather than exhaust, from Formula 1 hospitality and global adventures to superyacht brokerage, private jet charter, and even commercial space trips. The common thread isn’t luxury; it’s a deliberate system for living well while scaling impact.

We dig into the mechanics: hiring for your weaknesses so you can operate in your zone of vision and relationships, and building community as a core asset. Johnny’s Global Committee brings influential founders together for meaningful experiences and candid conversations, while Global Base pioneers “subscription living” for the luxury nomad who rotates homes and wants lifestyle, network, and access bundled together. He shows why the right room changes your baseline, your decisions, and your deal flow.

Johnny’s growth playbook is equal parts mindset and method. Forget 10% gains, ask what it would take to 10x, then let that ambition demand new pricing, clients, and systems. Break rules when they block standout experiences. Go to the customer first, give value before you monetise, and build trust in motion. Start before you’re ready, because momentum makes steering, and pivoting possible. Most of all, tell your future. People buy why you do it, not what you do. When your narrative aims high, the right allies show up.

If you’re tired of grind-for-grind’s sake and want a life-first, scale-ready way to work, this conversation is your spark. Listen and share with a friend who needs a push.

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Thank you for listening, Jamie x

The University of Life & Jonny Dodge