Connected Packaging: Turning Every Product Into a Digital Media Channel

In this episode of the Mr. Beacon Podcast, Jenny Stanley, Founder of Appetite Creative, explains how connected packaging is transforming products into digital engagement channels. From QR codes and Digital Product Passports to data-driven marketing and post-purchase experiences, she shares real campaign insights, best practices, and emerging trends shaping retail and CPG. Discover how brands are using packaging to build loyalty, gather first-party data, and create meaningful two-way conversations with consumers.

Jenny’s Most Meaningful Songs:

• “Pump Up the Jam” by Technotronic: https://www.youtube.com/watch?v=uqCo3fr8-OM
• “Rolling in the Deep” by Adele: https://www.youtube.com/watch?v=1CigMPtm4FM
• “A Thousand Years” by Christina Perri: https://www.youtube.com/watch?v=mk3XycambgI

Mister Beacon is hosted by Steve Statler, CEO of ambientChat.ai — Using AI to connect people with places and products  with an app that puts you in control of YOUR data.

Our sponsor is Identiv https://www.identiv.com, whose IoT solutions create digital identities for physical objects, enhancing global connectivity for businesses, people, and the planet. We are also sponsored by Blecon http://www.blecon.net. Blecon enables physical products to communicate with cloud applications using Bluetooth Low Energy.

Hosted on Acast. See acast.com/privacy for more information.