Say More Altruism in Action with Eva Goicochea of Maude
Jan 30, 2025
Eva Goicochea, the founder of Maude, shares her transformative journey from healthcare to pioneering a modern sexual wellness brand. She discusses the mission-driven ethos behind Maude and the challenges of launching a business in a saturated market. Eva emphasizes the importance of personal ethics and societal impact, particularly in promoting gender equity. The conversation also delves into challenging societal norms around motherhood, advocating for personal choice and fulfillment over conventional expectations.
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Vet Co-Founder Fit Like A Marriage
- Treat co-founder relationships like long-term marriages and test alignment before tying equity.
- Insist on shared vision, messaging, and expectations to avoid destructive splits.
Raised Funding Alone, Carried The Load
- Eva ended up raising money essentially alone while co-founders disengaged.
- That experience forced her to carry investor expectations and responsibilities personally.
Let Contracts Set The Terms
- Use clear legal employment agreements to resolve co-founder work disputes.
- Let contracts define obligations when partnerships fray.
