#286 The Future of Creativity in Tech: AI, Design, and Women's Empowerment with Kelsey Gilbert-Kreiling

Unlock the secrets of web design seamlessly with Kelsey Gilbert-Kreiling, who brings a tapestry of experiences from international relations to the world of fashion and finally to the art of creating dynamic websites. As the co-founder of Week of the Website and an author, Kelsey's path showcases the power of pivoting and the strategic embrace of Squarespace for its user-friendly yet sophisticated capabilities. This episode is a must-listen for anyone eager to understand how to make technology an empowering tool, breaking down the complex task of website creation into something anyone can handle with confidence and creativity.

As we weave through the importance of design in digital storytelling, Kelsey highlights that design is more than just pretty pictures—it's a vital component in guiding user behavior and evoking the right emotions. She shares crucial insights on how to ask the right questions to ensure a website doesn't just dazzle but also drives the desired user action. This conversation is a treasure trove for aspiring designers and entrepreneurs who want to learn how to use design to craft compelling narratives that resonate with their audience and align with their evolving business goals.

Wrapping up our engaging chat, Kelsey addresses the hot topic of AI's role in creative industries. Far from the doomsday predictions, she illustrates how AI is an asset, augmenting human creativity rather than replacing it. We also tackle the need for more women in technology, sharing both Kelsey's experiences and her successes in navigating a male-dominated field. Her parting wisdom and resources offer not only inspiration but also practical pathways for anyone looking to leave a digital imprint in a way that's uniquely human.

More about Kelsey:

Kelsey Gilbert Kreiling is a web designer, author, and entrepreneur passionate about transforming digital landscapes. With over 800 Squarespace websites under her belt through her agency, Week of the Website, she's a trailblazer in the tech industry.

Kelsey's book, Squarespace from Signup to Launch, makes web design approachable at any stage of understanding. Her unique journey challenges conventional notions of balance as a mother, entrepreneur, and author.

http://www.bykelseygk.com

https://www.linkedin.com/in/kelseygilbertkreiling

00:46 Introduction and Guest Presentation

02:05 Kelsey's Journey into Web Design

05:47 The Importance of Web Design and User Experience

11:16 The Role of Storytelling in Web Design

17:34 The Impact of AI on Web Design

32:32 Encouraging More Women in Tech

39:56 Where to Find More About Kelsey and Her Work

41:06 Conclusion and Farewell