Private Equity Podcast: Karma School of Business

Top Private Equity Innovator of the Year 2026: Bertram Capital with Jeff Drazan

10 snips
Mar 14, 2026
Jeff Drazan, Managing Partner at Bertram Capital and creator of a technology-first operating model, explains how embedding software, data, and digital execution reshaped investing. He discusses building Bertram Labs, fixing problems during diligence to win deals, and the must-have investment criteria of large markets and strong margins. He argues continuous innovation is the lasting competitive edge.
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INSIGHT

In-House Labs Delivers Execution Not Advice

  • Bertram built an in-house labs team (software, cybersecurity, ERP/CRM, digital marketing) rather than rely solely on operating partners.
  • Their 20-person Labs does execution work, not just advice, giving them a repeatable library of playbooks across industries.
ANECDOTE

Fixing An ERP Midprocess Won The Deal

  • Bertram Labs fixed a live ERP failure during diligence and closed the deal when competitors were forced to pause the process.
  • Bertram sent their team, restored the ERP in 24 hours, and the founder subsequently sold to Bertram because they solved the immediate crisis.
ANECDOTE

POS Data Drove Instant Upsell Gains

  • Bertram analyzed point-of-sale data at a smoothie chain and used product correlation to increase add-on sales immediately.
  • They identified what customers commonly bought together and instructed staff to offer add-ons, boosting sales the next week.
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