Tetragrammaton with Rick Rubin Chris Pavlovski
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Feb 18, 2026 
Chris Pavlovski, founder and CEO of Rumble, built a creator-first video and cloud platform. He talks about Rumble’s rise from a small creator site to tens of millions of users. He covers building independent infrastructure and cloud services, handling takedowns and international legal fights, scaling monetization and crypto features, and plans for AI and global expansion.
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Brazil Orders Led To Blocks And Litigation
- Brazil's Supreme Court repeatedly ordered Rumble to remove creators; Rumble refused and faced ISP-level blocks and litigation.
- The case escalated to U.S. courts and led to sanctions against the Brazilian justice for censorship actions.
Diversify Content To Broaden Appeal
- To diversify beyond politics, proactively sign exclusive content deals and target new verticals like sports and comedy.
- Invest in monetization to lower creators' switching costs from platforms like YouTube.
Win Creators With Direct Payments
- Offer creators direct monetization options like tipping and crypto wallets to attract and retain talent.
- Launch noncustodial wallets so creators control their funds and avoid third-party freezes.