Neville Medhora Talks Copywriting

"Rambling Old Man Syndrome"

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Apr 25, 2022
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INSIGHT

Why Rambling Hurts Your Writing

  • Rambling old man syndrome makes writing feel like an unfocused storyteller who never finishes a point.
  • This confuses readers and makes blog posts, emails, and memos hard to follow.
ANECDOTE

Abe Simpson Example

  • Neville compares rambling writers to Abe Simpson endlessly telling unrelated stories.
  • He illustrates how writers jump between reminders, sidenotes, and new stories until the reader is lost.
INSIGHT

Nested Outlines Create Confusion

  • Nested outlines with many subpoints look neat in notes but create confusing prose.
  • Deeply nested ideas are fine for note-taking but terrible for clear writing.
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