Season 3 Episode 2 - How And Why To Care About The Tech

Technology is always exciting! And it's easy to get lost in the midst of the shiny object that is tech. But why are we using it? What is our desired outcome? Those are two questions we ought to be asking ourselves but often don't. Brian Purkiss, Senior E-commerce Manager at Honest Paws, joins us on Episode 2 of The Longer Game to share his insights on how people can take better care of their DTC sites. With approx 20 years of experience building and improving websites, he walks us through the necessary questions to ask and tactical actions to take to improve site performance.

Don't be fooled by the sales reps that rush to demos or the marketing pitch of "you don't need developers just use this plugin." There's always more to the story. Buckle up and let's get down to business. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Brian Purkiss has been building and optimizing websites for 18 years with a proven track record at generating incremental revenue for eCommerce brands. Key accomplishments include growing a store to the top 1% for conversion rate according to Shopify metrics, retaining 100% team retention throughout COVID and The Great Resignation, and repeatedly scaling store revenue in the face of industry downturns.

You can find them at... https://brianpurkiss.com Find them on LinkedIn: https://www.linkedin.com/in/brianpurkiss/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ