572: Death to The Integrator: The Role that could Kill Your Business

In this week’s episode, we take a look at the role of the integrator in online businesses. We discuss how the role has come about, what exactly it entails, and how hiring the wrong integrator places your business in jeopardy. While the role has gained significant traction in the last few years as a necessary step for any expanding online business, there are also some serious pitfalls that need to be considered! 

When considering whether you should hire an integrator it’s important to ask yourself two key questions: First, identify what you are hoping to gain from your new hire. Do you perhaps feel like it will free up your time? Second, ask yourself whether there are other, more effective ways to get those benefits. Perhaps you could free up your time by delegating more work and automating systems that you are doing from scratch unnecessarily? Instead of hiring an integrator, this could be an opportunity to optimize your operations and give your staff the opportunity to take a more active role in your business! If you've been considering getting an integrator and are looking to maximize your time while also scaling your business then this episode is for you!

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