AdExchanger In Platforms We Trust?
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Feb 10, 2026 Ty Ahmad‑Taylor, Chief Product Officer at Kantar and former product lead at Meta and Snap, brings measurement and AI expertise. He tackles trust in automated measurement, walled gardens and attribution messes. He talks about speed‑first, AI‑driven insights, clean rooms and cross‑platform measurement realities.
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Cooking School Changed His Perspective
- Ty Ahmad‑Taylor took a year off for cooking school and still cooks regularly, refining a delicata squash recipe with apples and sage.
- He also frequently makes a salt-brined roasted chicken as his go-to dish.
From The Times To Startup Product Lead
- Ty started at The New York Times as a cartography/explanatory journalism hire and earned a master's in journalism while working full time.
- He left to join a startup as employee 43 and became head of product to learn technology hands-on.
Measurement Methods Muddy Objective Reality
- Different measurement methodologies (MTA vs last-click) can conflict and produce differing views of objective reality.
- Platforms aspire to objective truth but the conversion funnel often muddies attribution credit.
