How to Build a Resilient Startup with Web3 CEO Drew Beechler

Dec 6, 2023

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There's no denying that Web3 has been on a rollercoaster ride for the last several years.

Late 2021 and early 2022 seemed like the golden age of crypto and Web3. Bitcoin was soaring and Bored Ape NFTs were trading at all-time highs.

Then things plummeted… quickly.

Drew Beechler and his company Holder have held on through the hype and are still bullish on the burgeoning industry that is Web3.

In this episode, we talk to him not just about Web3 and crypto—but also about the challenges of being a startup CEO through the good times and the bad.

This conversation is full of practical advice and vulnerable, authentic insights from a true startup CEO.

Whether you are a crypto whale 🐳 or a Bitcoin non-believer, this episode has something for you.

Drew Beechler is the Founder and CEO of Holder, a web3 CRM and marketing automation platform that powers customer data for the tokenized world.

Before starting Holder, Drew was the Director of Marketing at High Alpha Venture Studio where he helped launch 35 companies in his 6 years with the firm.

Drew has also been part of more than $3 billion dollars of tech exits throughout his career.

Be sure to check out these great clips from the show:

01:43 Understanding Web3 and Wallets
08:33 The Future of Marketing in Web3
10:38 The Role of Blockchain in Business
12:37 The Impact of Web3 on Consumer Behavior
17:25 Successful Traits of B2B SaaS Startups
19:46 The Journey of Building Holder
24:00 The Challenges and Opportunities in Web3
28:41 Challenges of Starting a Startup in Current Times
29:03 Understanding the Value of Web 3 and AI
29:20 Pivoting to Next Gen Marketing Tech and Messaging Platform
30:01 Surviving and Thriving in the Crypto Ecosystem
31:17 The Importance of Building a Good Business
31:56 Understanding the Crypto Market and Marketing Spend
33:29 The Role of Web 3 in Marketing
33:59 The Impact of Innovation in Different Sectors
34:28 The Reality of Startup Success Rates
35:10 Advantages of Being Based in the Midwest
35:50 The Power of Local Team and In-Person Work Culture
38:58 Web 3 and Crypto Potential Web 3 and Crypto
43:29 The Success Story of a Major Wallet Provider
47:11 The Impact of Orr Fellowship Program
48:03 The Importance of Branding and Marketing

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg and Elevate Ventures.

In our conversation with Drew, you will learn about:

The Power of a Founding Team: Drew emphasized the importance of a strong founding team in the success of any startup. His experience at High Alpha, a venture studio involved in over $3 billion of tech exits, has shaped this belief.
Blockchain in Action: Drew shared examples of brands like Nike and Starbucks that are already leveraging blockchain technology. It's fascinating to see how these brands are creating unique consumer experiences using this technology.m.
Web3 and Marketing: We explored the potential of web3 in revolutionizing marketing. Drew believes that blockchain can shift the power dynamic between brands and buyers, giving consumers more control over their data and privacy.

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Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures.

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