Masters of Scale Rapid Response: How "startup DNA" helped One Medical respond to Covid, with CEO Amir Rubin
May 28, 2020
Amir Rubin, CEO of One Medical and a leader in membership-based primary care, shares how his company swiftly adapted to the COVID-19 crisis. He discusses the transition to telemedicine and the implementation of respiratory care clinics. Rubin highlights the role of reliable COVID-19 testing in ensuring safety and the innovative 'Healthy Together' program for workforce management. He emphasizes the importance of a consistent mission, allowing One Medical to thrive in changing environments and improve patient engagement through technology.
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Improvisation and Service
- One Medical improvised early on by purchasing painter's suits from Home Depot for PPE.
- Their service-oriented culture prompted staff to offer community testing when in-office visits decreased.
Multimodal Communication
- One Medical's model prioritizes member relationships and offers multiple channels for communication.
- Patients can contact them via text, message, call, video, or in-person visits, increasing accessibility.
Managing Surge in Demand
- One Medical saw a surge in demand during the initial weeks of March as members sought information and care.
- To manage the influx, they implemented a COVID questionnaire and offered various communication options.