Join business designer Michelle Warner, a networking expert with over 15 years of experience, as she enlightens listeners on the vital role of relationship marketing. Discover the differences between relationship and traffic marketing, and learn how to nurture a meaningful network in just five minutes a day. Michelle shares strategies for borrowing audiences effectively and emphasizes the power of genuine connections over mere social media following. This episode is a goldmine for solo entrepreneurs seeking sustainable growth!
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question_answer ANECDOTE
Michelle's Entrepreneurial Journey
Michelle Warner's MBA journey led her to entrepreneurship during the 2009 recession.
She shifted focus to helping resilient solo entrepreneurs build sustainable businesses.
insights INSIGHT
Marketing Continuum Explained
Relationship marketing focuses on fewer, higher quality leads with high conversion.
Traffic marketing relies on volume with low conversion, often unsuitable for solo entrepreneurs.
volunteer_activism ADVICE
Network Building in 5 Minutes
Be intentional about who is in your network to make it manageable and meaningful.
Spend five minutes daily with themed outreach to maintain strong, win-win relationships.
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Today Iâm welcoming business designer and networking expert Michelle Warner to the podcast to teach us all about relationship marketing!
With an MBA from one of the worldâs top business schools and 15+ years experience growing small businesses, Michelle designs tiny companies that are built to last. Sheâs also the creator of Networking That Pays, the introvert-friendly connection system that brings in reliable leads, consistent referrals and meaningful connections for your business - in 5 minutes a day.
Together, Michelle and I talk aboutâ
What relationship marketing is
The difference between relationship marketing & traffic marketing
Who needs to be in your network (& who doesnât)
How to âborrow an audienceâ & why itâs so effective
Off The Grid: Leaving Social Media